Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says

Endeavor's CMO encourages Brandweek attendees to be ready, not fearful

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When it comes to a brand crisis, it’s not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws.

To prepare for the inevitable disaster, and manage it well, Saint John believes brands need to look internally at teams and company culture, make sure the right people are not only present in the room but empowered to speak up, build trust with consumers by being transparent and truly consider the power they have in society.

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