Diesel's New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

If only it didn't have one big flaw itself

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Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by François Rousselet.

Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new piece takes it further, illustrating just how hopeless it is to hide your flaws in the first place.

Remember that ad-turned-fake-news-meme about a woman who supposedly

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