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Meet the People of the Black Forest.
We’re not talking about the the real Black Forest in Germany, but a fictional locale where folks stroll around in suits of straw, play ginormous alpenhorns, and engage in silly suggestive rituals to harvest gummy candies from trees.
In their wacky world, “So Juicy, Ja!” is the standard greeting, shout of excitement or expression of choice for just about any situation.
It’s also the tagline of agency Joan Creative’s audaciously absurd first campaign for Ferrara’s Black Forest brand.
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