Dreaming of Your Own Prince Harry? Ikea Offers the Next Best Thing

The brand plays off the royal wedding to push its home goods

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Millions tuned in to watch the royal wedding over the weekend, but only one woman got to marry her Prince Harry. Ikea is here to save the day though, swooping in to bring its customers the next very best thing. And it’s a chair. Called Harry.  

“Don’t worry, Harry is still available,” reads the characteristically minimalist ad, alongside a picture of the namesake chair. The humorous campaign is in partnership with creative agency Acne and Ikea Creative Hub.

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