Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank’s RedHot is hoping to bring the tailgate atmosphere to fans’ homes with some help from Eli Manning.
The McCormick-owned hot sauce brand has teamed with the New York Giants quarterback to hold its first virtual Homegate on Sept. 20, ahead of the Giants vs. Chicago Bears game at 12 p.m. ET. On Twitter, Frank’s RedHot and Manning will tweet a Zoom link inviting up to 1,000 fans to join the digital experience; the brand will also livestream the event on its Twitter account.
Fans
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in