Costa Coffee Sees Global Growth as Covid-19 Changes Consumer Behavior

Design lead Adam Dunt outlines the expansion potential for the Coca-Cola-owned chain

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Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities.

According to Allegra Project Café’s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over the last year alone, McDonald’s has seen the largest expansion with its McCafe offer with 133 new outlets as it focuses on growth in China, followed by Starbucks with 95 new locations and the ambitious British chain Costa Coffee growing by 22 outlets.

Now, Costa is ramping up plans under its new owners to expand the brand into new territories through its high-street stores, retail park drive-thrus, self-serve coffee machines in supermarkets and petrol forecourts and delivery partnership with Uber Eats.

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