Google Rolls Out 5 New Features and Tools to Make Commerce Easier

Starting with a shopping hub

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Google doesn’t want consumers simply to search for products to buy—the company wants that transaction as well.

The search giant slowly inched towards rolling out more shopping capabilities within many of its products, like debuting shoppable ads in search results back in March. Now, at San Francisco conference Google Marketing Live, Google announced that it’s rolling out five new shopping features, from a shopping hub to ads that let users buy online and pick up in-store.

The first major news includes a shopping hub coming later this year called Google

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