Has DEI in Global Marketing Improved? WFA Launches Census to Find Out

The global survey will measure whether advertising and marketing workplaces are becoming more diverse, equitable and inclusive

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The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry. 

It is the most comprehensive survey focused on DEI in global marketing, covering 33 markets worldwide and supported by 10 organizations, including Adweek, VoxComm, Kantar, Cannes Lions and Effie Worldwide. Leading companies such as Bayer, BP, Danone, Diageo, The Estée Lauder Companies, Kraft Heinz, Reckitt and WPP are also supporting the effort. 

The WFA’s

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