How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

From print to TV and merchandising, Adweek's Media Visionary is synonymous with domestic arts

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On a recent fall morning, Martha Stewart’s New York offices look quintessentially like, well, Martha Stewart. Ensconced in Manhattan’s historic Starrett-Lehigh Building, a former freight terminal with soaring ceilings and eight miles of towering glass windows, the sun-drenched headquarters of the doyenne of domestic arts are as attractive and meticulous as one would expect. Rows of magazines fan out neatly on a coffee table, cookbooks stand like sentries in a nearby cabinet and staffers shuttle professional cooking equipment into the on-site test kitchen.

It’s not just a clean, well-lighted space; it’s an incomparably busy one.

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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.