Hyatt Celebrates Understanding 50 Years After It Opened Its Doors to Civil Rights Leaders

MullenLowe helped bring latest campaign to life

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Fifty years ago today, the Hyatt Regency in Atlanta opened its doors to a group of civil rights leaders in need of a place to congregate for the 11th annual Southern Christian Leadership Conference. Many other establishments had turned them away, but not the Hyatt.

Today, the brand launched a new film as part of its World of Hyatt platform that launched earlier this year alongside the equally inclusive “For a World of Understanding” Oscars ad. Hyatt teamed up with agency MullenLowe on both campaigns after selecting the agency to head

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