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Levi’s has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections.
The company kicked off a campaign ahead of National Voter Registration Day on Tuesday calling on eligible voters to get to the polls in November. The 30-second spot, which is set to the powerful classic “Think” by Aretha Franklin, who died last month, runs through a montage of people from diverse backgrounds and experiences exercising their right to vote.
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