It's Your Hair vs. Your Commute in This Surreal, Entertaining Hair-Care Ad

Can busy people still feel beautiful?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do.

I hate him.

Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives us “The Thief.” Created by Walker Zurich, the piece is narrated by a woman on the run.

Except she’s not the thief. Her daily commute is.

The production here is lovely—postmodern, stress-inducing and vaguely surreal, manifesting the scattered, harried mindset of someone whose life is an existential race.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in