Jonathan Goldsmith's First Big Campaign for Astral Tequila Is … Most Interesting

Former Dos Equis actor does 10-spot series

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

These days, Astral Tequila piques Jonathan Goldsmith’s interest.

The dapper, bearded pitchman, who long portrayed Dos Equis’ Most Interesting Man in the World, appeared in a teaser and a subsequent Columbus Day spot for Davos Brands’ Astral last year. Today, he returns in the first three installments of a 10-spot campaign by agency Erich & Kallman.

For Astral, Goldsmith channels a goofier version of the sophisticated, overachieving persona he perfected for Dos Equis for a decade before departing in 2016.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in