Jonathan Goldsmith's First Big Campaign for Astral Tequila Is … Most Interesting

Former Dos Equis actor does 10-spot series

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These days, Astral Tequila piques Jonathan Goldsmith’s interest.

The dapper, bearded pitchman, who long portrayed Dos Equis’ Most Interesting Man in the World, appeared in a teaser and a subsequent Columbus Day spot for Davos Brands’ Astral last year. Today, he returns in the first three installments of a 10-spot campaign by agency Erich & Kallman.

For Astral, Goldsmith channels a goofier version of the sophisticated, overachieving persona he perfected for Dos Equis for a decade before departing in 2016.

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