Just Egg Avoids the Tropes to Present People's Real Mornings

Brand ambassador and Curb Your Enthusiasm star J.B. Smoove narrates the stereotype-busting spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A man named Wayne is mightily hungover and, to be totally honest, he’s not thinking about environmental issues or animal welfare when he stumbles into his kitchen after an epic night of partying.

The bleary-eyed guy just wants “a bomb-ass, fluffy egg sandwich” to soak up some of that alcohol and jumpstart his day, according to a new commercial for the plant-based brand Just Egg, narrated by Curb Your Enthusiasm star and loud-and-proud vegan J.B. Smoove.

“Does

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in