Kia's New Campaign Skips the Hard Sell and Centers on 2 Precocious Spokeskids

And they're already closing deals on Jimmy Kimmel

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Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the best value, and it’s such a no-brainer, two kids can tell you that.

“This campaign is about challenging the conventions of retail car advertising and portraying value through the eyes of two very wise kids as spokespeople,” said David Angelo, founder & chairman of David&Goliath, which created the campaign.

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