Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft wants to put your family photos in its first-ever Big Game ad.
The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video submissions via social media; it will select a few lucky winners to be included in the commercial, which will air during the second half of the Super Bowl LII on Feb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in