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After nearly 70 years, the toys known as Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”
This is part of an effort by parent company Hasbro to take a step back from traditional notions of gender identity and family structure.
The toy giant will also release a Create Your Potato Head Family set, which, for $19.99, includes two large potato bodies, one small potato body and 42 accessories, so each potato family can have up to two parents and a baby.
This “lets kids imagine and create Potato Head families,” a spokesperson told Adweek.
“Kids
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