BuzzFeed has recently turned to experiential as a way to evolve its brand partnerships beyond branded content and media, with efforts that have included outdoor conference cabins in partnership with Delta and a pop-up for dogs with Petco.
The media company’s latest co-branded experience, created as part of its ongoing partnership with Chase, has turned a popular New York pizza spot into a pop-up celebrating the return of Knicks basketball.
NBA fans can swing by The Pizza Joint, a Knicks-themed pizza parlor that took over Speedy Romeo in Manhattan’s Lower East Side, beginning Nov.
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