Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

Teaching kids about racial bias, for generations

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Black parents in America have long had to have “the talk” with their children, as successive generations found it necessary to discuss the harsh realities of being black in this country, warning their children about racial bias and the prejudices they will inevitably face.

P&G decided to showcase what those conversations might look like in a powerful new spot taking on racial bias for My Black is Beautiful, a group started in 2006 “to spark a broader dialogue about black beauty.”

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in