Paying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With an Epic Celebration

Candice had no idea what she was in for

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Paying off student debt is an epic achievement, so financial company SoFi decided to give one newly debt-free customer a suitably epic celebration.

SoFi surprised Candice with a huge “debt graduation” ceremony complete with family, friends, hot air balloon, marching band, flash mob, and other surprises the company planned with production and entertainment studio GenPop. The digital ad will be shared across SoFi social channels.

SoFi Chief Marketing Officer Joanne Bradford, who makes an appearance in the video, shared some of the inspiration for the epic celebration:

“SoFi’s history is that we always believe in celebrating people becoming debt-free, because it is such an important milestone in their lives and their ambition,” she says.

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