The Playbook for Attracting More Online Ad Dollars

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Online advertising has taken a hit in this recession and, while it has fared comparatively well next to other forms of advertising, it’s also clear that there’s plenty of potential for expansion. According to research from WPP, while the Internet makes up approximately 20 percent of U.S. consumers’ media consumption, only about 12 percent of U.S. ad dollars are spent online.

This disparity has many causes and has generated numerous dissenting views on how to close the gap.

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