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Volkswagen just appointed a new agency for its $200 million account. Deutsch/LA got the business and the daunting task of living up to some of the best advertising ever produced: Doyle Dane Bernbach’s 1960s Volkswagen campaign. Even non-advertising people know that work as good as this is rare. About as rare as a sunbeam in a cave, to coin a phrase.

As you’re probably aware, it’s a combination of self-effacing humor and selling power that makes the DDB ads so memorable and timeless.

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