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CANNES, France—On Tuesday at high noon, marketers and sneaker heads gathered for Adweek’s Terrasse Talk, presented by Screenvision Media, at the JW Marriott hotel to hear from Alegra O’Hare, vp of global communications for Adidas Originals & Style.
Adidas Originals returned to Cannes this week where it’s taking a well-deserved victory lap for its three-year global campaign “Original is Never Finished,” which put a fresh, edgy spin Sinatra’s classic ‘My Way.” The critically acclaimed work earned Adidas Originals a clutch of Cannes Lions, including the Grand Prix in Entertainment for Music category and an Adweek Brand Genius award.
O’Hare
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