Realtor.com Attempts to Reclaim Reality With 'Homes, for the Real of Us'

Huge's first work for the brand focuses on the home-buying process

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Huge is getting real in its first work for Realtor.com since being named agency of record in February.

The agency issued a “Public Reality Announcement” that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot concludes with the new tagline, “Homes, for the real of us.”

“There’s a tremendous amount of artifice in real estate advertising and media these days—a simple one-click approach to finding a ‘dream’ home, which is just not the way the consumers actually experience the home-buying journey,” said Andrew Strickman, head of brand and chief creative for Realtor.com.

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