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Skittles is creating a 60-second spot for the Super Bowl but the ad won’t air during the Big Game on Feb. 4. Instead, one teenage fan of the brand—Marcos Menendez from Canoga Park, Calif.—will see the ad and we’ll be able to see his reaction to the ad via a livestream on Skittles’ Facebook page.
The brand and creative shop DDB have created an announcement video (see below) as well as four teaser spots that will be released prior to the game.
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