Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer

He was previously at McDonald's and Gatorade

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Snap Inc. is bringing on its first chief marketing officer to help lead the company’s boosted advertising efforts.

The company has hired Kenny Mitchell today, who previously served as vp of marketing at McDonald’s. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first to adopt new advertising formats on the social media platform.

Mitchell is no stranger to Snap’s advertising offerings, such as its vertical video and augmented reality.

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