Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Key Insights:
- In a pandemic, tracking ROI isn’t an exact science, so marketers need to get creative.
- Brands don’t always need to buy inventory. Sometimes they can make their own.
Minutes into a hockey match between the Las Vegas Knights and the Colorado Avalanche, fans were treated to a special reminder from the stadium’s speakers: Concessions would be all you can eat—as long as fans remembered to stock their fridges.
The stunt was a reminder of the bizarre reality facing professional sports leagues during the pandemic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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