These Ads Cleverly Remind You Never to Say Sorry to Parents of Babies With Down Syndrome

FCB's latest work for the Canadian Down Syndrome Society

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Word to the wise: Never say you’re sorry when a baby is born with Down syndrome.

The Canadian Down Syndrome Society delivered that message last year in “Anything But Sorry,” a memorable campaign featuring young people with the genetic disorder who explained—in funny, frequently profane fashion—why, in their community, “sorry” is often a word best avoided.

Now, ahead of World Down Syndrome Day on Wednesday, the stars of last year’s ads return, doubling down in spots that, at times, mimic

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in