Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Divorce is a difficult decision to make in the best of times. But in many parts of the Arab world, where it’s considered a man’s prerogative, it’s tougher still as a woman.
Brands don’t often enjoy taking on difficult topics, but a couple have started making sensitive overtures into divorce, including Ford and Ikea. Now, Unilever’s Brooke Bond Red Label Tea tackles the issue in a more culturally conservative setting, with help from agency Wunderman MENA.
“Are We Married to Social Acceptance?”, the first installment of its “Speak Your Heart” campaign, features entrepreneur and mother Ohoud.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in