This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana

Deschutes takes on 'the land of recreational cannabis'

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Cannabis. Marijuana. Dank. Skunk. Weed.

Whatever you prefer to call it, the previously controlled substance has been legal for non-medical use in Oregon since 2015.

And what goes better with said psychoactive than a crisp, refreshing beer? Deschutes hopes the answer is “nothing.”

As brands attempt to navigate this leafy legal maze and agencies pop up for the sole purpose of helping them along, the Bend- and Portland-based brewery has a new campaign from lead agency Opinionated with a somewhat simple message: Our beer embodies all those things that make Oregon uniquely weird … including marijuana.

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