Under Armour and The Rock Elevate a New Generation of Role Models With 'Will Finds a Way'

A diverse roster of campaign stars, united by tenacity

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Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room.

The campaign, called “Will Finds a Way,” stars no fewer than eight athletes and inspiring fitness icons. Introducing this new generation of stars is the Most Electrifying Man in Sports, Dwayne “The Rock” Johnson, here stepping out of the spotlight a bit to help welcome fresh talent onto the global stage.

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