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Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults.
One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking place this year from April 27 to 29 in Indio, Calif. The annual festival takes place after Coachella, the mega-festival where brands build yurts or take over gondolas in Ferris wheels for their activations.
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