Windex Will Help You See the Beauty of a Child Growing Up With This Soulful Father-Daughter Ad

Featuring a gorgeously rendered Grace VanderWaal track

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How do you even begin to make a product like Windex emotionally compelling? By focusing not on the product but on the silent service it provides.

In its latest work for Windex’s “Give Life a Sparkle” platform, Energy BBDO—which previously made “The Story of Sarah & Juan” for Extra Gum—gives us another grand tearjerker, titled “The Story of Lucy.”

The three-minute film recounts that old tale about a dad witnessing the miracle of birth and watching his daughter grow up.

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