YouTube Is Launching a New Creative Suite for Marketers to Make Better Ads

New tools, resources and products

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CANNES, France—Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative Suite, meant to give brands and agencies the tools and resources they need to create a “more delightful experience for the user” that is “more impactful for the advertiser,” YouTube managing director of global solutions Debbie Weinstein explained to Adweek.

YouTube now has 1.9 billion monthly logged-in users with an engagement rate of over 60 percent.

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