Zappos Is Turning the Clock Back on Its Website for Its 20th Birthday

The brand is going back to 1999

Zappos, the company that made free shipping and returns the norm in ecommerce, is turning 20.

To celebrate, Zappos is unrolling a series of marketing initiatives to bring old and new customers into the fold. To start with, the company is reverting its website to its original 1999 look on July 19 for one day only, bringing back a 110% price-match guarantee on August 12 and offering several items for $19.99. Zappos is also partnering with seven brands for limited-edition exclusive collections.

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