Marketing Morsels: A Shower for Gamers, Pee in a Busch and More

Morsel #1: Busch Light wants you to pee in its cans

In what sounds like a belated April Fools’ Day stunt but is actually more oriented to Earth Day, Busch Light is asking consumers to “Save a Tree, Pee in a Busch.” The brand claims relieving yourself in the great outdoors (after drinking a beer, of course) can actually do harm by making trees susceptible to disease, pests and nutrient loss.