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Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a mere 3 percent will win a Lion.
So one might think that predicting any winners, much less those likely to claim top honors, would be an impossible mission. But agency Leo Burnett has been issuing such predictions for 31 years now—and last year’s forecast was spot on: All
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