20 Ad Campaigns That Will Win at Cannes

From Apple to Nike, a look at the work to watch

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Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a mere 3 percent will win a Lion.

So one might think that predicting any winners, much less those likely to claim top honors, would be an impossible mission. But agency Leo Burnett has been issuing such predictions for 31 years now—and last year’s forecast was spot on: All

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.