Apple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and In-Store Experience

'Welcome Home' and 'Today at Apple' top their categories

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CANNES, France—It’s been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation.

“Welcome Home,” the visually stunning Apple HomePod spot directed by Spike Jonze, starring FKA twigs and created by TBWA\Media Arts Lab, was honored with one of two Grand Prix handed out in Entertainment Lions for Music. The other winner was Jay-Z’s music video for “Smile,” directed by Miles Jay and created by Smuggler and Roc Nation.

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