Believe It Or Not, Nike's 'Shoe Therapy' Campaign Was Inspired by a True Story

It all began with marathoner Shalane Flanagan's odd dream

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike’s new “Shoe Therapy” campaign.

Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back the classic tagline, “It’s Gotta Be the Shoes.”  The ads feature Master of None breakout star Lena Waithe as Dr. Dana Sole, a therapist who works with clients who have a … let’s say “intense” addiction to their sneakers.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in