Gatorade's Gritty New Ad About Failure Accidentally Proves Its Own Point

The plight of Cubs star Kyle Schwarber

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Gatorade has released a gritty new ad from TBWA\Chiat\Day about the value of failure—something the best ad agencies have known for a while, and the best marketers have also embraced.

Along with legendary athletes like Michael Jordan and the Mannings brothers, the spot features a notable cameo from Cubs slugger Kyle Schwarber. Yes, Schwarber—who just got demoted to AAA baseball after a wretched start to the 2017 season.

See the spot here:

https://www.youtube.com/watch?v=hSLV3AjLiZk

Some see Schwarber’s cameo as a gaffe on Gatorade’s part.

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