Got Drugs? You Can Trade Them for Designer Clothes at This Brand's Pop-Up Shop

Björn Borg celebrates 'exerhighs' with Amsterdam stunt

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It took some time for me to experience the oft-discussed “runner’s high,” but when I did, there was no turning back. High-intensity exercise releases serotonin, endorphins and dopamine to the brain, giving a person the same euphoric feeling that drugs do.

Leaning into that point, Swedish sports fashion brand Björn Borg and agency Nord DDB opened a pop-up store in Amsterdam filled with workout gear. Strangely enough, money was not accepted at this store. Instead, drugs were the only currency accepted.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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