How This Agency’s Holiday Gift Became a School Resource and Symbol of Hope

‘Peace Paper’ went from wrapping gifts to sparking conversations

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Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing, illustrating their interpretation of peace. After a flood of submissions, the agency put the art on wrapping paper that was sent to clients in 2016.

But what happened next surprised the agency. People weren’t just wrapping gifts with the paper—the paper was hung in homes and schools as a symbol of unity and togetherness—and Periscope realized that there was a more significant opportunity to inspire a better world.

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