'It's a Tide Ad' Joins Fearless Girl in Winning D&AD Awards' Top Honors for 2018

Third Black Pencil went to Host/Havas' Palau Pledge

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One of those most sought-after awards in advertising, D&AD’s Black Pencil, has gone to a Super Bowl campaign—and yep, it’s a Tide ad.

Saatchi & Saatchi New York’s “It’s a Tide Ad” campaign joined two other top winners—McCann New York’s much-lauded Fearless Girl and Host/Havas’ Palau Pledge—in taking home a Black Pencil at the D&AD Awards Ceremony in London tonight. Read more about the Palau Pledge, a bold environmental initiative, here.

D&AD is the first major industry award for the

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