Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—It was widely considered a front-runner heading into the Cannes Lions, and Nike’s “Dream Crazy” campaign featuring Colin Kaepernick did not take long to prove those predictions right.
In the first batch of honors announced at Cannes, Nike and Wieden + Kennedy won the Outdoor Grand Prix.
Calling the ad “one of the most iconic images in advertising for the last several years,” Outdoor jury president John Patroulis said the Nike work set a high bar in deliberations that no other piece proved capable of reaching or surpassing.
“It was hard to talk about anything else having that kind of impact in an outdoor piece,” he said.
“This is a timeless piece,” said juror Keka Morelle, executive creative director at Brazilian agency AlmapBBDO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in