Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This fun Nissan stunt from last year just won a Pencil at The One Show—by inventing self-parking office chairs.
A video from the campaign, created with agency Birdman, features the chairs, starting in various configurations of disarray, automatically rolling over to desks and tables, where they tuck themselves neatly into place—all at the command of a clap.
It promoted the automaker’s parking assist technology, which lets nervous drivers slide into spots with the help of an array of cameras and automatic steering.
A ridiculously satisfying little gimmick (especially for viewers who like a tidy scene), the self-parking chairs are, sadly, not a real product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in