Of Course Obsessed World Cup Fans Don’t Have Time to Cook

McDonald's helps fans stay glued to ‘Every Minute’ of the action

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McDonald’s knows that cooking dinner is probably the last thing fans around the world are thinking of while tuning in to the World Cup.

That’s the theme of a new campaign from Leo Burnett London, launched yesterday to coincide with the first day of the tournament.

A 60-second anthem ad follows the stories of fanatical fans around the globe, from a woman flying a Brazilian flag on an apartment balcony, to two men listening on a car radio, to all manner of fans decked out in crazy costumes and face paint.

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