Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House

Another plea that all sales require background checks

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As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control.

In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun violence, from Grey New York’s “Guns With History” to BBDO’s “Evan,” which promoted advocacy group Sandy Hook Promise.

Each related campaign had its own unique hook, and the latest from Ogilvy & Mather Chicago is no exception.

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