Pizza Hut Just Unveiled a Clothing Line Called Hut Swag. Yes, Hut Swag

For those who consider pizza their bae

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Given that they can barely handle making the thing they're named after, it seems a little presumptuous for Pizza Hut to sell branded clothing … but they're doing it anyway. 

Not only that, they're calling the collection Hut Swag, so you can't even talk about it without sounding like a dudebro idiot. 

Current Hut Swag items include hats, shirts, socks, scarves and—for those of us who saw those "Twerk" sunglasses at the beach and thought "Nah, not tacky enough"—Pizza Vision Sunglasses.

From a strategic perspective, we're surprised Pizza Hut didn't launch a clothing line way earlier.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in