Recreational Marijuana Use Is Now Legal in California. Here Come the Ads

MedMen takes over Whisky a Go Go

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Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers.

But what about your neighbor, your co-worker, your grandma?

MedMen, the largest retailer of legal marijuana in Southern California, aims to show the breadth of modern cannabis customers with its current advertising campaign dubbed “Faces.”

And for a high-profile splash, so to speak, the brand is wrapping the famous Whisky a Go Go nightclub on the Sunset Strip with a number of ads—in what may be the largest-ever outdoor cannabis display.

The

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