Saluting England's World Cup Run, Nike Honors a New Era of Teamwork and Hope

Wieden+Kennedy London marks fourth-place finish as a beginning, not an end

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By all accounts, England’s men’s soccer team wasn’t expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who tempered expectations, the Three Lions were agonizingly close to bringing the trophy back to the country, which would have been its first win since 1966.

Finishing fourth usually doesn’t result in celebration but, by going far above what was expected, “Believe As One,” a new Nike film from Wieden+Kennedy London, illustrates the promise of England’s new generation of stars.

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